Discipline. Dedication. New Beginnings.

Archie has led the animal supplement production for the family’s new business venture for the past three years. He oversees blending, batching, and quality control for every equine and canine order maintaining the same handcrafted precision that defined the original family brand.

When the family went through a difficult and uncertain period, Archie stayed close to his mother, helping rebuild from the ground up.Together, they restarted production, created new systems, and carried forward the trust and craftsmanship that customers had always known.
That loyalty, strength, and focus have been the foundation of this new chapter — both in business and in life.

Alongside his production role, Archie is building his career as a fighter in MMA and kickboxing.
His athletic discipline shapes how he works — structured, precise, and quietly determined.
In his first competitive fight, Archie won by knockout in just 17 seconds, a moment that reflected not only his natural ability but the months of dedication and preparation behind it.

During his training camp, he used Hope Health’s nutritional support to cut safely from 91 kg to 77 kg in just five weeks, maintaining strength, focus, and recovery throughout.
His trainer describes him as “an incredible talent — powerful, disciplined, and mentally sharp,” with the potential to go far in the sport.

Archie brings that same energy to production — ensuring that every product reflects the values that drive him in the gym: reliability, resilience, and pride.
He also helps refine formulations for animal performance and recovery, combining his athletic insight with practical nutrition experience to keep the brand’s products ahead of the curve.

Family, Strength & Growth

Together with his sister an accomplished FEI-level dressage rider Archie has helped his family build a new, happier life from challenge and change.Their teamwork represents what this new company stands for: integrity, strength, and hope born from real experience.

“We started again from nothing  just hard work, honesty, knowledge and belief.
Every mix we make is part of that story.” Archie Fox